Overview
A Spanish women’s fashion store that offers clothing and accessories made from 100% natural raw materials, using local and sustainable manufacturing processes.
Overview
A Spanish women’s fashion store that offers clothing and accessories made from 100% natural raw materials, using local and sustainable manufacturing processes.
Overview
A Spanish women’s fashion store that offers clothing and accessories made from 100% natural raw materials, using local and sustainable manufacturing processes.
Objective
Analyze and enhance the user experience, and design the e-commerce interface.
Objective
Analyze and enhance the user experience, and design the e-commerce interface.
Objective
Analyze and enhance the user experience, and design the e-commerce interface.
My role
Development of a library with over 20 components, patterns, tokens, and more than 180 variables, designed for scalability in Stone’s new e-commerce platform. Each component was carefully crafted to reflect the brand’s essence, balancing style, functionality, and a seamless experience. The library ensures consistency across all interactions, speeds up development, and makes it easier to implement new features, all while maintaining Stone’s sophisticated aesthetic and visual identity. Creation of images using generative artificial intelligence.
My role
Development of a library with over 20 components, patterns, tokens, and more than 180 variables, designed for scalability in Stone’s new e-commerce platform. Each component was carefully crafted to reflect the brand’s essence, balancing style, functionality, and a seamless experience. The library ensures consistency across all interactions, speeds up development, and makes it easier to implement new features, all while maintaining Stone’s sophisticated aesthetic and visual identity. Creation of images using generative artificial intelligence.
My role
Development of a library with over 20 components, patterns, tokens, and more than 180 variables, designed for scalability in Stone’s new e-commerce platform. Each component was carefully crafted to reflect the brand’s essence, balancing style, functionality, and a seamless experience. The library ensures consistency across all interactions, speeds up development, and makes it easier to implement new features, all while maintaining Stone’s sophisticated aesthetic and visual identity. Creation of images using generative artificial intelligence.
Skills
Desk Research Benchmark UX Design UI Design Generative AI Prototyping
Skills
Desk Research Benchmark UX Design UI Design Generative AI Prototyping
Skills
Desk Research Benchmark UX Design UI Design Generative AI Prototyping
Challenges
Adapting to the new brand identity. Meeting the deadline for delivering the component and page library. Reviewing variants and component libraries while maintaining consistency across the e-commerce interface. Handoff with developers. Adapting to Shopify.
Challenges
Adapting to the new brand identity. Meeting the deadline for delivering the component and page library. Reviewing variants and component libraries while maintaining consistency across the e-commerce interface. Handoff with developers. Adapting to Shopify.
Challenges
Adapting to the new brand identity. Meeting the deadline for delivering the component and page library. Reviewing variants and component libraries while maintaining consistency across the e-commerce interface. Handoff with developers. Adapting to Shopify.
Learning
The project reinforced the importance of well-structured processes and collaborative design. Using interactive prototypes to validate ideas. Creating solutions aligned with business goals and the brand’s essence, always focusing on the user experience. An example is the offer of bundled products, combining complementary items for maintenance, adding value and convenience for customers.
Learning
The project reinforced the importance of well-structured processes and collaborative design. Using interactive prototypes to validate ideas. Creating solutions aligned with business goals and the brand’s essence, always focusing on the user experience. An example is the offer of bundled products, combining complementary items for maintenance, adding value and convenience for customers.
Learning
The project reinforced the importance of well-structured processes and collaborative design. Using interactive prototypes to validate ideas. Creating solutions aligned with business goals and the brand’s essence, always focusing on the user experience. An example is the offer of bundled products, combining complementary items for maintenance, adding value and convenience for customers.
Outcomes
70% increase in new users outside Europe and a 34% growth in conversion rate.
Outcomes
70% increase in new users outside Europe and a 34% growth in conversion rate.
Outcomes
70% increase in new users outside Europe and a 34% growth in conversion rate.
