My role
I worked as the Product Designer for the Culmia project, responsible for developing solutions aligned with business goals.
I participated in the discovery phase, requirements gathering with stakeholders, and structuring navigation flows. The wireframes were provided by the Spanish UX team, but together with Gabriela Cadete, I conducted a critical analysis of the flows, identifying improvement points and suggesting specific adjustments to enhance usability and the user journey.
During this process, we highlighted the importance of considering different usage scenarios, such as empty states, error messages, table interactions, click behaviors, and visual feedback to user actions. These aspects were added to the project to ensure a more complete and intuitive experience, even in exception or low-interaction situations.
I was also responsible for creating the visual interface and developing a component library based on the brand’s brandbook, ensuring visual consistency and flexibility for future applications, especially in logged-in areas and customized environments for each real estate agency.