Overview
Mercado Play is Mercado Livre’s free content platform, offering a vast catalog of movies, series, documentaries, children’s content, and reality shows from various studios. In the last quarter, platform usage frequency dropped by 4% compared to the previous quarter. To understand the causes, the internal team collected four user feedbacks, which helped identify new desires and needs to improve the platform.
Overview
Mercado Play is Mercado Livre’s free content platform, offering a vast catalog of movies, series, documentaries, children’s content, and reality shows from various studios. In the last quarter, platform usage frequency dropped by 4% compared to the previous quarter. To understand the causes, the internal team collected four user feedbacks, which helped identify new desires and needs to improve the platform.
Overview
Mercado Play is Mercado Livre’s free content platform, offering a vast catalog of movies, series, documentaries, children’s content, and reality shows from various studios. In the last quarter, platform usage frequency dropped by 4% compared to the previous quarter. To understand the causes, the internal team collected four user feedbacks, which helped identify new desires and needs to improve the platform.
Overview
Mercado Play is Mercado Livre’s free content platform, offering a vast catalog of movies, series, documentaries, children’s content, and reality shows from various studios. In the last quarter, platform usage frequency dropped by 4% compared to the previous quarter. To understand the causes, the internal team collected four user feedbacks, which helped identify new desires and needs to improve the platform.
Objective
Create a solution within the Mercado Livre app to enhance the Mercado Play experience, considering user needs.
Objective
Create a solution within the Mercado Livre app to enhance the Mercado Play experience, considering user needs.
Objective
Create a solution within the Mercado Livre app to enhance the Mercado Play experience, considering user needs.
Objective
Create a solution within the Mercado Livre app to enhance the Mercado Play experience, considering user needs.
Tasks
Research, heuristic analysis, competitor and benchmark studies, information architecture development, and interface redesign, ensuring an optimized solution focused on personalization and user preferences.
Tasks
Research, heuristic analysis, competitor and benchmark studies, information architecture development, and interface redesign, ensuring an optimized solution focused on personalization and user preferences.
Tasks
Research, heuristic analysis, competitor and benchmark studies, information architecture development, and interface redesign, ensuring an optimized solution focused on personalization and user preferences.
Tasks
Research, heuristic analysis, competitor and benchmark studies, information architecture development, and interface redesign, ensuring an optimized solution focused on personalization and user preferences.
Skills
Desk Research Benchmark UX Design UI Design Prototyping
Skills
Desk Research Benchmark UX Design UI Design Prototyping
Skills
Desk Research Benchmark UX Design UI Design Prototyping
Skills
Desk Research Benchmark UX Design UI Design Prototyping
Problems
Lack of recommendations: Limitations in suggesting relevant content, making it harder to discover new options. Lack of personalization: The absence of experiences tailored to user preferences negatively impacts engagement and retention. No personalized lists: There’s no way to create or share movie and series lists, reducing user interaction. Lack of social feedback: No space for recommendations or comments, which compromises opinion exchange and enriches the experience.
Problems
Lack of recommendations: Limitations in suggesting relevant content, making it harder to discover new options. Lack of personalization: The absence of experiences tailored to user preferences negatively impacts engagement and retention. No personalized lists: There’s no way to create or share movie and series lists, reducing user interaction. Lack of social feedback: No space for recommendations or comments, which compromises opinion exchange and enriches the experience.
Problems
Lack of recommendations: Limitations in suggesting relevant content, making it harder to discover new options. Lack of personalization: The absence of experiences tailored to user preferences negatively impacts engagement and retention. No personalized lists: There’s no way to create or share movie and series lists, reducing user interaction. Lack of social feedback: No space for recommendations or comments, which compromises opinion exchange and enriches the experience.
Problems
Lack of recommendations: Limitations in suggesting relevant content, making it harder to discover new options. Lack of personalization: The absence of experiences tailored to user preferences negatively impacts engagement and retention. No personalized lists: There’s no way to create or share movie and series lists, reducing user interaction. Lack of social feedback: No space for recommendations or comments, which compromises opinion exchange and enriches the experience.
Opportunities
Profile selection: Personalization of the user experience with a dynamic home, tailored to their tastes and preferences. Improved search: Implementation of filters with autocomplete, making content discovery easier. Information organization: Media details, including a dedicated section for reviews from friends and other users, enriching the experience with relevant opinions. Collaborative lists: Creation of content lists that can be followed, shared, and edited collaboratively with other users. Dark mode: Interface to reduce eye strain, improving focus on content and making streaming more accessible for everyone.
Opportunities
Profile selection: Personalization of the user experience with a dynamic home, tailored to their tastes and preferences. Improved search: Implementation of filters with autocomplete, making content discovery easier. Information organization: Media details, including a dedicated section for reviews from friends and other users, enriching the experience with relevant opinions. Collaborative lists: Creation of content lists that can be followed, shared, and edited collaboratively with other users. Dark mode: Interface to reduce eye strain, improving focus on content and making streaming more accessible for everyone.
Opportunities
Profile selection: Personalization of the user experience with a dynamic home, tailored to their tastes and preferences. Improved search: Implementation of filters with autocomplete, making content discovery easier. Information organization: Media details, including a dedicated section for reviews from friends and other users, enriching the experience with relevant opinions. Collaborative lists: Creation of content lists that can be followed, shared, and edited collaboratively with other users. Dark mode: Interface to reduce eye strain, improving focus on content and making streaming more accessible for everyone.
Opportunities
Profile selection: Personalization of the user experience with a dynamic home, tailored to their tastes and preferences. Improved search: Implementation of filters with autocomplete, making content discovery easier. Information organization: Media details, including a dedicated section for reviews from friends and other users, enriching the experience with relevant opinions. Collaborative lists: Creation of content lists that can be followed, shared, and edited collaboratively with other users. Dark mode: Interface to reduce eye strain, improving focus on content and making streaming more accessible for everyone.
Prototypes
Two low-fidelity prototypes, without microinteractions, presenting only navigation links between flow pages and horizontal scrolling in some components.
Prototypes
Two low-fidelity prototypes, without microinteractions, presenting only navigation links between flow pages and horizontal scrolling in some components.
Prototypes
Two low-fidelity prototypes, without microinteractions, presenting only navigation links between flow pages and horizontal scrolling in some components.
Prototypes
Two low-fidelity prototypes, without microinteractions, presenting only navigation links between flow pages and horizontal scrolling in some components.
Case
Ficamos na seleção dos ganhadores do prêmio Clap 2023 com o projeto do novo site institucional do Grupo CCR na categoria melhor design de site para uma organização.
Case
Ficamos na seleção dos ganhadores do prêmio Clap 2023 com o projeto do novo site institucional do Grupo CCR na categoria melhor design de site para uma organização.
Case
Ficamos na seleção dos ganhadores do prêmio Clap 2023 com o projeto do novo site institucional do Grupo CCR na categoria melhor design de site para uma organização.
Case
Ficamos na seleção dos ganhadores do prêmio Clap 2023 com o projeto do novo site institucional do Grupo CCR na categoria melhor design de site para uma organização.
