Overview
Mercado Play is Mercado Livre’s free content platform, offering a vast catalog of movies, series, documentaries, children’s content, and reality shows from various studios. In the last quarter, platform usage frequency dropped by 4% compared to the previous quarter. To understand the causes, the internal team collected four user feedbacks, which helped identify new desires and needs to improve the platform.
Overview
Mercado Play is Mercado Livre’s free content platform, offering a vast catalog of movies, series, documentaries, children’s content, and reality shows from various studios. In the last quarter, platform usage frequency dropped by 4% compared to the previous quarter. To understand the causes, the internal team collected four user feedbacks, which helped identify new desires and needs to improve the platform.
Overview
Mercado Play is Mercado Livre’s free content platform, offering a vast catalog of movies, series, documentaries, children’s content, and reality shows from various studios. In the last quarter, platform usage frequency dropped by 4% compared to the previous quarter. To understand the causes, the internal team collected four user feedbacks, which helped identify new desires and needs to improve the platform.
Overview
Mercado Play is Mercado Livre’s free content platform, offering a vast catalog of movies, series, documentaries, children’s content, and reality shows from various studios. In the last quarter, platform usage frequency dropped by 4% compared to the previous quarter. To understand the causes, the internal team collected four user feedbacks, which helped identify new desires and needs to improve the platform.
Objective
Create a solution within the Mercado Livre app to enhance the Mercado Play experience, considering user needs.
Objective
Create a solution within the Mercado Livre app to enhance the Mercado Play experience, considering user needs.
Objective
Create a solution within the Mercado Livre app to enhance the Mercado Play experience, considering user needs.
Objective
Create a solution within the Mercado Livre app to enhance the Mercado Play experience, considering user needs.
Tasks
Research, heuristic analysis, competitor and benchmark studies, information architecture development, and interface redesign, ensuring an optimized solution focused on personalization and user preferences.
Tasks
Research, heuristic analysis, competitor and benchmark studies, information architecture development, and interface redesign, ensuring an optimized solution focused on personalization and user preferences.
Tasks
Research, heuristic analysis, competitor and benchmark studies, information architecture development, and interface redesign, ensuring an optimized solution focused on personalization and user preferences.
Tasks
Research, heuristic analysis, competitor and benchmark studies, information architecture development, and interface redesign, ensuring an optimized solution focused on personalization and user preferences.
Skills
Desk Research Benchmark UX Design UI Design Prototyping
Skills
Desk Research Benchmark UX Design UI Design Prototyping
Skills
Desk Research Benchmark UX Design UI Design Prototyping
Skills
Desk Research Benchmark UX Design UI Design Prototyping
Problems
• Limited recommendations: Few relevant suggestions, making content discovery difficult. • Low personalization: Experiences are not tailored to user preferences, which affects engagement and retention. • No personalized lists: Users cannot create or share movie and series lists, limiting interaction. • Missing social feedback: The absence of recommendations or comments reduces opinion exchange and weakens the overall experience.
Problems
• Limited recommendations: Few relevant suggestions, making content discovery difficult. • Low personalization: Experiences are not tailored to user preferences, which affects engagement and retention. • No personalized lists: Users cannot create or share movie and series lists, limiting interaction. • Missing social feedback: The absence of recommendations or comments reduces opinion exchange and weakens the overall experience.
Problems
• Limited recommendations: Few relevant suggestions, making content discovery difficult. • Low personalization: Experiences are not tailored to user preferences, which affects engagement and retention. • No personalized lists: Users cannot create or share movie and series lists, limiting interaction. • Missing social feedback: The absence of recommendations or comments reduces opinion exchange and weakens the overall experience.
Problems
• Limited recommendations: Few relevant suggestions, making content discovery difficult. • Low personalization: Experiences are not tailored to user preferences, which affects engagement and retention. • No personalized lists: Users cannot create or share movie and series lists, limiting interaction. • Missing social feedback: The absence of recommendations or comments reduces opinion exchange and weakens the overall experience.
Opportunities
Profile selection: Personalization of the user experience with a dynamic home, tailored to their tastes and preferences. Improved search: Implementation of filters with autocomplete, making content discovery easier. Information organization: Media details, including a dedicated section for reviews from friends and other users, enriching the experience with relevant opinions. Collaborative lists: Creation of content lists that can be followed, shared, and edited collaboratively with other users. Dark mode: Interface to reduce eye strain, improving focus on content and making streaming more accessible for everyone.
Opportunities
Profile selection: Personalization of the user experience with a dynamic home, tailored to their tastes and preferences. Improved search: Implementation of filters with autocomplete, making content discovery easier. Information organization: Media details, including a dedicated section for reviews from friends and other users, enriching the experience with relevant opinions. Collaborative lists: Creation of content lists that can be followed, shared, and edited collaboratively with other users. Dark mode: Interface to reduce eye strain, improving focus on content and making streaming more accessible for everyone.
Opportunities
Profile selection: Personalization of the user experience with a dynamic home, tailored to their tastes and preferences. Improved search: Implementation of filters with autocomplete, making content discovery easier. Information organization: Media details, including a dedicated section for reviews from friends and other users, enriching the experience with relevant opinions. Collaborative lists: Creation of content lists that can be followed, shared, and edited collaboratively with other users. Dark mode: Interface to reduce eye strain, improving focus on content and making streaming more accessible for everyone.
Opportunities
Profile selection: Personalization of the user experience with a dynamic home, tailored to their tastes and preferences. Improved search: Implementation of filters with autocomplete, making content discovery easier. Information organization: Media details, including a dedicated section for reviews from friends and other users, enriching the experience with relevant opinions. Collaborative lists: Creation of content lists that can be followed, shared, and edited collaboratively with other users. Dark mode: Interface to reduce eye strain, improving focus on content and making streaming more accessible for everyone.
Prototypes
Two low-fidelity prototypes, without microinteractions, presenting only navigation links between flow pages and horizontal scrolling in some components.
Prototypes
Two low-fidelity prototypes, without microinteractions, presenting only navigation links between flow pages and horizontal scrolling in some components.
Prototypes
Two low-fidelity prototypes, without microinteractions, presenting only navigation links between flow pages and horizontal scrolling in some components.
Prototypes
Two low-fidelity prototypes, without microinteractions, presenting only navigation links between flow pages and horizontal scrolling in some components.
