Hello, I'm
Hello, I'm
di
di
I'm from Recife, but I live in São Paulo, BR. I love design, music, games, my dog, and my cats.
With more than 15 years in digital product design, I’m a design specialist with extensive experience as a Lead Product Designer, working with a critical and refined eye in the areas of UX and UI. My journey is marked by the creation of solutions that combine functionality and excellence, always with a focus on the user.
With more than 15 years in digital product design, I’m a design specialist with extensive experience as a Lead Product Designer, working with a critical and refined eye in the areas of UX and UI. My journey is marked by the creation of solutions that combine functionality and excellence, always with a focus on the user.
With more than 15 years in digital product design, I’m a design specialist with extensive experience as a Lead Product Designer, working with a critical and refined eye in the areas of UX and UI. My journey is marked by the creation of solutions that combine functionality and excellence, always with a focus on the user.
With more than 15 years in digital product design, I’m a design specialist with extensive experience as a Lead Product Designer, working with a critical and refined eye in the areas of UX and UI. My journey is marked by the creation of solutions that combine functionality and excellence, always with a focus on the user.
In my last experience at Try Consultoria, I led a team of 10 people, coordinating everything from the discovery phase to the handoff with clients and developers. I worked on creating information architectures, developing wireframes, and documenting libraries and components. I was also responsible for developing the team's Individual Development Plans (IDPs), strengthening not only technical training but also internal process management. With this approach, I actively participated in projects in the financial and mobility sectors, receiving positive feedback for over two years. One of my main results was being selected as one of the winners of the Clap 2023 award for the new CCR Group institutional website.
In my last experience at Try Consultoria, I led a team of 10 people, coordinating everything from the discovery phase to the handoff with clients and developers. I worked on creating information architectures, developing wireframes, and documenting libraries and components. I was also responsible for developing the team's Individual Development Plans (IDPs), strengthening not only technical training but also internal process management. With this approach, I actively participated in projects in the financial and mobility sectors, receiving positive feedback for over two years. One of my main results was being selected as one of the winners of the Clap 2023 award for the new CCR Group institutional website.
In my last experience at Try Consultoria, I led a team of 10 people, coordinating everything from the discovery phase to the handoff with clients and developers. I worked on creating information architectures, developing wireframes, and documenting libraries and components. I was also responsible for developing the team's Individual Development Plans (IDPs), strengthening not only technical training but also internal process management. With this approach, I actively participated in projects in the financial and mobility sectors, receiving positive feedback for over two years. One of my main results was being selected as one of the winners of the Clap 2023 award for the new CCR Group institutional website.
In my last experience at Try Consultoria, I led a team of 10 people, coordinating everything from the discovery phase to the handoff with clients and developers. I worked on creating information architectures, developing wireframes, and documenting libraries and components. I was also responsible for developing the team's Individual Development Plans (IDPs), strengthening not only technical training but also internal process management. With this approach, I actively participated in projects in the financial and mobility sectors, receiving positive feedback for over two years. One of my main results was being selected as one of the winners of the Clap 2023 award for the new CCR Group institutional website.
My combination of technical expertise and team leadership allows me to transform complex challenges into high-impact solutions. I am always focused on promoting collaborative environments and deliveries that raise the standard of excellence, boosting both team performance and project results.
My combination of technical expertise and team leadership allows me to transform complex challenges into high-impact solutions. I am always focused on promoting collaborative environments and deliveries that raise the standard of excellence, boosting both team performance and project results.
My combination of technical expertise and team leadership allows me to transform complex challenges into high-impact solutions. I am always focused on promoting collaborative environments and deliveries that raise the standard of excellence, boosting both team performance and project results.
My combination of technical expertise and team leadership allows me to transform complex challenges into high-impact solutions. I am always focused on promoting collaborative environments and deliveries that raise the standard of excellence, boosting both team performance and project results.
Product Designer Senior • Môre
Jul. 2024 • Sep. 2024 Sao Paulo / SP
ARAMIS • Development of sitemaps, flows, and definition of information architecture to structure the user experience. • Development of a library of tokens, components, and variables for the visual interface of the new application for salespeople, with planned scalability for application in the current customer application. • Design Systems Development. • Analysis, and mapping of tools to identify the best solutions for the new app for salespeople. • Strategic benchmarks for the benefits program, guaranteeing an optimized experience in line with best market practices.
Product Designer Senior • Môre
Jul. 2024 • Sep. 2024 Sao Paulo / SP
ARAMIS • Development of sitemaps, flows, and definition of information architecture to structure the user experience. • Development of a library of tokens, components, and variables for the visual interface of the new application for salespeople, with planned scalability for application in the current customer application. • Design Systems Development. • Analysis, and mapping of tools to identify the best solutions for the new app for salespeople. • Strategic benchmarks for the benefits program, guaranteeing an optimized experience in line with best market practices.
Product Designer Senior • Môre
Jul. 2024 • Sep. 2024 Sao Paulo / SP
ARAMIS • Development of sitemaps, flows, and definition of information architecture to structure the user experience. • Development of a library of tokens, components, and variables for the visual interface of the new application for salespeople, with planned scalability for application in the current customer application. • Design Systems Development. • Analysis, and mapping of tools to identify the best solutions for the new app for salespeople. • Strategic benchmarks for the benefits program, guaranteeing an optimized experience in line with best market practices.
Product Designer Senior • Môre
Jul. 2024 • Sep. 2024 Sao Paulo / SP
ARAMIS • Development of sitemaps, flows, and definition of information architecture to structure the user experience. • Development of a library of tokens, components, and variables for the visual interface of the new application for salespeople, with planned scalability for application in the current customer application. • Design Systems Development. • Analysis, and mapping of tools to identify the best solutions for the new app for salespeople. • Strategic benchmarks for the benefits program, guaranteeing an optimized experience in line with best market practices.
Designer Lead • Try Consultoria
Jul. 2022 • Apr. 2024 Sao Paulo / SP
Try Consultoria • Design Ops organizing and optimizing design practices through Notion for the Research, UX, and UI areas.
CCR Group • Leader, technical reference, benchmark, flow design, wireframes, modular components, and visuals for the institutional website, the new website of CCR Rodovias, CCR Mobilidade, and CCR Aeroportos.
Designer Lead • Try Consultoria
Jul. 2022 • Apr. 2024 Sao Paulo / SP
Try Consultoria • Design Ops organizing and optimizing design practices through Notion for the Research, UX, and UI areas.
CCR Group • Leader, technical reference, benchmark, flow design, wireframes, modular components, and visuals for the institutional website, the new website of CCR Rodovias, CCR Mobilidade, and CCR Aeroportos.
Designer Lead • Try Consultoria
Jul. 2022 • Apr. 2024 Sao Paulo / SP
Try Consultoria • Design Ops organizing and optimizing design practices through Notion for the Research, UX, and UI areas.
CCR Group • Leader, technical reference, benchmark, flow design, wireframes, modular components, and visuals for the institutional website, the new website of CCR Rodovias, CCR Mobilidade, and CCR Aeroportos.
Designer Lead • Try Consultoria
Jul. 2022 • Apr. 2024 Sao Paulo / SP
Try Consultoria • Design Ops organizing and optimizing design practices through Notion for the Research, UX, and UI areas.
CCR Group • Leader, technical reference, benchmark, flow design, wireframes, modular components, and visuals for the institutional website, the new website of CCR Rodovias, CCR Mobilidade, and CCR Aeroportos.
Product Designer Senior • Try Consultoria
Oct. 2020 • Jul. 2022 Sao Paulo / SP
Product Designer Senior • Try Consultoria
Oct. 2020 • Jul. 2022 Sao Paulo / SP
Product Designer Senior • Try Consultoria
Oct. 2020 • Jul. 2022 Sao Paulo / SP
Product Designer Senior • Try Consultoria
Oct. 2020 • Jul. 2022 Sao Paulo / SP
Genial Investments • Desk research, user interviews, benchmarking, wireframing, visual design, development monitoring, and concept testing, among others activities. • Creation of a library with modular components to help standardize and build pages, guaranteeing consistent structures and visuals for future pages.
Genial Investments • Desk research, user interviews, benchmarking, wireframing, visual design, development monitoring, and concept testing, among others activities. • Creation of a library with modular components to help standardize and build pages, guaranteeing consistent structures and visuals for future pages.
Genial Investments • Desk research, user interviews, benchmarking, wireframing, visual design, development monitoring, and concept testing, among others activities. • Creation of a library with modular components to help standardize and build pages, guaranteeing consistent structures and visuals for future pages.
Genial Investments • Desk research, user interviews, benchmarking, wireframing, visual design, development monitoring, and concept testing, among others activities. • Creation of a library with modular components to help standardize and build pages, guaranteeing consistent structures and visuals for future pages.
Icatu • Low and high-fidelity flows and prototypes. • Improving flows and the user experience, creating visual patterns, and grids, and perfecting the customer area. • Data analysis with Power BI and Hotjar, usability testing with Useberry.
Icatu • Low and high-fidelity flows and prototypes. • Improving flows and the user experience, creating visual patterns, and grids, and perfecting the customer area. • Data analysis with Power BI and Hotjar, usability testing with Useberry.
Icatu • Low and high-fidelity flows and prototypes. • Improving flows and the user experience, creating visual patterns, and grids, and perfecting the customer area. • Data analysis with Power BI and Hotjar, usability testing with Useberry.
Icatu • Low and high-fidelity flows and prototypes. • Improving flows and the user experience, creating visual patterns, and grids, and perfecting the customer area. • Data analysis with Power BI and Hotjar, usability testing with Useberry.
Superdigital - Santander • High-fidelity flows and prototypes for applying for credit cards for companies, micro-entrepreneurs, and informal workers to help with the day-to-day management of their businesses.
Superdigital - Santander • High-fidelity flows and prototypes for applying for credit cards for companies, micro-entrepreneurs, and informal workers to help with the day-to-day management of their businesses.
Superdigital - Santander • High-fidelity flows and prototypes for applying for credit cards for companies, micro-entrepreneurs, and informal workers to help with the day-to-day management of their businesses.
Superdigital - Santander • High-fidelity flows and prototypes for applying for credit cards for companies, micro-entrepreneurs, and informal workers to help with the day-to-day management of their businesses.
Product Designer Senior • Sciensa
Nov. 2019 • Oct. 2020 Sao Paulo / SP
Product Designer Senior • Sciensa
Nov. 2019 • Oct. 2020 Sao Paulo / SP
Product Designer Senior • Sciensa
Nov. 2019 • Oct. 2020 Sao Paulo / SP
Product Designer Senior • Sciensa
Nov. 2019 • Oct. 2020 Sao Paulo / SP
Conquista - Porto Seguro • UX and UI of the investment, insurance, and credit products. • Design system development.
Conquista - Porto Seguro • UX and UI of the investment, insurance, and credit products. • Design system development.
Conquista - Porto Seguro • UX and UI of the investment, insurance, and credit products. • Design system development.
Conquista - Porto Seguro • UX and UI of the investment, insurance, and credit products. • Design system development.
Product Designer Senior • TeamCulture
Apr. 2018 • Oct. 2019 Sao Paulo / SP
Product Designer Senior • TeamCulture
Apr. 2018 • Oct. 2019 Sao Paulo / SP
Product Designer Senior • TeamCulture
Apr. 2018 • Oct. 2019 Sao Paulo / SP
Product Designer Senior • TeamCulture
Apr. 2018 • Oct. 2019 Sao Paulo / SP
• Created UX/UI designs for products, ideas, and digital activations. • Ensured quality control of application implementation across all devices. • Creation and validation of campaigns.
• Created UX/UI designs for products, ideas, and digital activations. • Ensured quality control of application implementation across all devices. • Creation and validation of campaigns.
• Created UX/UI designs for products, ideas, and digital activations. • Ensured quality control of application implementation across all devices. • Creation and validation of campaigns.
• Created UX/UI designs for products, ideas, and digital activations. • Ensured quality control of application implementation across all devices. • Creation and validation of campaigns.
Digital Marketing Coordinator • Carrefour.com
Jan. 2017 • Jan. 2018 Sao Paulo / SP
Digital Marketing Coordinator • Carrefour.com
Jan. 2017 • Jan. 2018 Sao Paulo / SP
Digital Marketing Coordinator • Carrefour.com
Jan. 2017 • Jan. 2018 Sao Paulo / SP
Digital Marketing Coordinator • Carrefour.com
Jan. 2017 • Jan. 2018 Sao Paulo / SP
• Designers supervision. • Deadline and demands organization. • Development of briefings to create and validate campaigns. • Campaign’s development: kv, concepts and media pieces development for the e-commerce and partner websites.
• Designers supervision. • Deadline and demands organization. • Development of briefings to create and validate campaigns. • Campaign’s development: kv, concepts and media pieces development for the e-commerce and partner websites.
• Designers supervision. • Deadline and demands organization. • Development of briefings to create and validate campaigns. • Campaign’s development: kv, concepts and media pieces development for the e-commerce and partner websites.
• Designers supervision. • Deadline and demands organization. • Development of briefings to create and validate campaigns. • Campaign’s development: kv, concepts and media pieces development for the e-commerce and partner websites.
Marketing Consultant • Carrefour.com
Oct. 2015 • Dec. 2017 Sao Paulo / SP
Marketing Consultant • Carrefour.com
Oct. 2015 • Dec. 2017 Sao Paulo / SP
Marketing Consultant • Carrefour.com
Oct. 2015 • Dec. 2017 Sao Paulo / SP
Marketing Consultant • Carrefour.com
Oct. 2015 • Dec. 2017 Sao Paulo / SP
• E-commerce UI for desktop and mobile. • Meu Carrefour app's UI. • Totem’s UI for digital implementation at stores. • Development of E-commerce’s packages for (non-) food goods.
• E-commerce UI for desktop and mobile. • Meu Carrefour app's UI. • Totem’s UI for digital implementation at stores. • Development of E-commerce’s packages for (non-) food goods.
• E-commerce UI for desktop and mobile. • Meu Carrefour app's UI. • Totem’s UI for digital implementation at stores. • Development of E-commerce’s packages for (non-) food goods.
• E-commerce UI for desktop and mobile. • Meu Carrefour app's UI. • Totem’s UI for digital implementation at stores. • Development of E-commerce’s packages for (non-) food goods.
Designer Senior • Wallmart.com
Jul. 2013 • Ago. 2015 Sao Paulo / SP
Designer Senior • Wallmart.com
Jul. 2013 • Ago. 2015 Sao Paulo / SP
Designer Senior • Wallmart.com
Jul. 2013 • Ago. 2015 Sao Paulo / SP
Designer Senior • Wallmart.com
Jul. 2013 • Ago. 2015 Sao Paulo / SP
• Creation of campaigns: key visuals, concepts, deployment of media pieces for e-commerce and partner portals. • Creation of e-commerce identity. • UX and UI for the fashion category. • Implementation and creation of marketing.
• Creation of campaigns: key visuals, concepts, deployment of media pieces for e-commerce and partner portals. • Creation of e-commerce identity. • UX and UI for the fashion category. • Implementation and creation of marketing.
• Creation of campaigns: key visuals, concepts, deployment of media pieces for e-commerce and partner portals. • Creation of e-commerce identity. • UX and UI for the fashion category. • Implementation and creation of marketing.
• Creation of campaigns: key visuals, concepts, deployment of media pieces for e-commerce and partner portals. • Creation of e-commerce identity. • UX and UI for the fashion category. • Implementation and creation of marketing.
Designer Senior • F.biz
Dec. 2010 • Jun. 2013 Sao Paulo / SP
Designer Senior • F.biz
Dec. 2010 • Jun. 2013 Sao Paulo / SP
Designer Senior • F.biz
Dec. 2010 • Jun. 2013 Sao Paulo / SP
Designer Senior • F.biz
Dec. 2010 • Jun. 2013 Sao Paulo / SP
• Campaign creation: key visuals, concepts, deployment of media pieces; • Digital and visual strategies. • Redesign of the Vital Portal for Unilever; • UI for the new Seda/Sedal/Sunsilk portal to promote products, with the development of strategy and production of editorial content, posts, and videos on social networks.
• Campaign creation: key visuals, concepts, deployment of media pieces; • Digital and visual strategies. • Redesign of the Vital Portal for Unilever; • UI for the new Seda/Sedal/Sunsilk portal to promote products, with the development of strategy and production of editorial content, posts, and videos on social networks.
• Campaign creation: key visuals, concepts, deployment of media pieces; • Digital and visual strategies. • Redesign of the Vital Portal for Unilever; • UI for the new Seda/Sedal/Sunsilk portal to promote products, with the development of strategy and production of editorial content, posts, and videos on social networks.
• Campaign creation: key visuals, concepts, deployment of media pieces; • Digital and visual strategies. • Redesign of the Vital Portal for Unilever; • UI for the new Seda/Sedal/Sunsilk portal to promote products, with the development of strategy and production of editorial content, posts, and videos on social networks.
Designer Senior • Repense Communication
May. 2009 • Nov. 2010 Sao Paulo / SP
Designer Senior • Repense Communication
May. 2009 • Nov. 2010 Sao Paulo / SP
Designer Senior • Repense Communication
May. 2009 • Nov. 2010 Sao Paulo / SP
Designer Senior • Repense Communication
May. 2009 • Nov. 2010 Sao Paulo / SP
• Creation of campaigns, ideas, and activations for projects consisting of Facebook applications, and desktop and mobile sites.
• Creation of campaigns, ideas, and activations for projects consisting of Facebook applications, and desktop and mobile sites.
• Creation of campaigns, ideas, and activations for projects consisting of Facebook applications, and desktop and mobile sites.
• Creation of campaigns, ideas, and activations for projects consisting of Facebook applications, and desktop and mobile sites.
Designer Júnior • One Digital
Aug. 2007 • Apr. 2009 Sao Paulo / SP
Designer Júnior • One Digital
Aug. 2007 • Apr. 2009 Sao Paulo / SP
Designer Júnior • One Digital
Aug. 2007 • Apr. 2009 Sao Paulo / SP
Designer Júnior • One Digital
Aug. 2007 • Apr. 2009 Sao Paulo / SP
• Creation of campaigns, art direction for websites, e-mail marketing, and media pieces.
• Creation of campaigns, art direction for websites, e-mail marketing, and media pieces.
• Creation of campaigns, art direction for websites, e-mail marketing, and media pieces.
• Creation of campaigns, art direction for websites, e-mail marketing, and media pieces.
Trainee • Holodata
Apr. 2006 • Dec. 2006 Recife / PE
Trainee • Holodata
Apr. 2006 • Dec. 2006 Recife / PE
Trainee • Holodata
Apr. 2006 • Dec. 2006 Recife / PE
Trainee • Holodata
Apr. 2006 • Dec. 2006 Recife / PE
• Creation of campaigns and e-mail marketing. • Development of databases, and pages (php, asp, html) for sending newsletters to clients.
• Creation of campaigns and e-mail marketing. • Development of databases, and pages (php, asp, html) for sending newsletters to clients.
• Creation of campaigns and e-mail marketing. • Development of databases, and pages (php, asp, html) for sending newsletters to clients.
• Creation of campaigns and e-mail marketing. • Development of databases, and pages (php, asp, html) for sending newsletters to clients.
Skills
Advertising
Skills
Advertising
Skills
Advertising
Skills
Advertising
Agile
Agile
Agile
Agile
Art Direction
Art Direction
Art Direction
Art Direction
Branding
Branding
Branding
Branding
Crative Direction
Crative Direction
Crative Direction
Crative Direction
Design Lead
Design Lead
Design Lead
Design Lead
Design Ops
Design Ops
Design Ops
Design Ops
Design Thinking
Design Thinking
Design Thinking
Design Thinking
Figma
Figma
Figma
Figma
Framer
Framer
Framer
Framer
Marketing
Marketing
Marketing
Marketing
Notion
Notion
Notion
Notion
Scrum
Scrum
Scrum
Scrum
Useberry
Useberry
Useberry
Useberry
UX Strategy
UX Strategy
UX Strategy
UX Strategy
UX/UI Design
UX/UI Design
UX/UI Design
UX/UI Design
Brands
American Express
Brands
American Express
Brands
American Express
Brands
American Express
AIG Seguros
AIG Seguros
AIG Seguros
AIG Seguros
Aramis
Aramis
Aramis
Aramis
Axé
Axé
Axé
Axé
Bombril
Bombril
Bombril
Bombril
Bradesco
Bradesco
Bradesco
Bradesco
Carrefour
Carrefour
Carrefour
Carrefour
CCR
CCR
CCR
CCR
Electrolux
Electrolux
Electrolux
Electrolux
FDC
FDC
FDC
FDC
Fundação Abrinq
Fundação Abrinq
Fundação Abrinq
Fundação Abrinq
Genial Investimentos
Genial Investimentos
Genial Investimentos
Genial Investimentos
Icatu
Icatu
Icatu
Icatu
Itaú
Itaú
Itaú
Itaú
LG
LG
LG
LG
Lycra
Lycra
Lycra
Lycra
Netshoes
Netshoes
Netshoes
Netshoes
Porto Seguro
Porto Seguro
Porto Seguro
Porto Seguro
Samsung
Samsung
Samsung
Samsung
Santander
Santander
Santander
Santander
STONE
STONE
STONE
STONE
Unilever
Unilever
Unilever
Unilever
Walmart
Walmart
Walmart
Walmart
WWF
WWF
WWF
WWF
Companies
Carrefour
Companies
Carrefour
Companies
Carrefour
Companies
Carrefour
faaade®
faaade®
faaade®
faaade®
F.biz
F.biz
F.biz
F.biz
Holodata
Holodata
Holodata
Holodata
môre
môre
môre
môre
One Digital
One Digital
One Digital
One Digital
Repense Comunicação
Repense Comunicação
Repense Comunicação
Repense Comunicação
Sciensa
Sciensa
Sciensa
Sciensa
TeamCulture
TeamCulture
TeamCulture
TeamCulture
Try Consultoria
Try Consultoria
Try Consultoria
Try Consultoria
Wallmart
Wallmart
Wallmart
Wallmart
Let's work together
Let's work together