Overview
Aramis, a well-established brand in the men’s fashion market, seeks to combine style and sophistication with innovative experiences. This project was designed to reflect those values.
Overview
Aramis, a well-established brand in the men’s fashion market, seeks to combine style and sophistication with innovative experiences. This project was designed to reflect those values.
Overview
Aramis, a well-established brand in the men’s fashion market, seeks to combine style and sophistication with innovative experiences. This project was designed to reflect those values.
Overview
Aramis, a well-established brand in the men’s fashion market, seeks to combine style and sophistication with innovative experiences. This project was designed to reflect those values.
Objective
To create the information architecture and visual design for Aramis’s salesperson app, as well as to collaborate in defining solutions for a benefits program. The goal was to strengthen the relationship between salespeople and clients and boost operational results.
Objective
To create the information architecture and visual design for Aramis’s salesperson app, as well as to collaborate in defining solutions for a benefits program. The goal was to strengthen the relationship between salespeople and clients and boost operational results.
Objective
To create the information architecture and visual design for Aramis’s salesperson app, as well as to collaborate in defining solutions for a benefits program. The goal was to strengthen the relationship between salespeople and clients and boost operational results.
Objective
To create the information architecture and visual design for Aramis’s salesperson app, as well as to collaborate in defining solutions for a benefits program. The goal was to strengthen the relationship between salespeople and clients and boost operational results.
My Role
I worked as a Product Designer on the Aramis project, in partnership with Môre, responsible for creating flows, wireframes, information architecture, and building a scalable visual library that served as the foundation for the development of a future design system. I was actively involved in discovery processes, service definition, journey mapping, and benchmarking 11 players, focusing on the development of a benefits program integrated into the app. This program aimed to connect salespeople, clients, physical stores, and e-commerce, strengthening the brand’s ecosystem. Additionally, my work on the library was crucial to ensuring visual consistency and efficiency in implementing the three products developed simultaneously: the salesperson app, the client app redesign, and the multi-brand platform.
My Role
I worked as a Product Designer on the Aramis project, in partnership with Môre, responsible for creating flows, wireframes, information architecture, and building a scalable visual library that served as the foundation for the development of a future design system. I was actively involved in discovery processes, service definition, journey mapping, and benchmarking 11 players, focusing on the development of a benefits program integrated into the app. This program aimed to connect salespeople, clients, physical stores, and e-commerce, strengthening the brand’s ecosystem. Additionally, my work on the library was crucial to ensuring visual consistency and efficiency in implementing the three products developed simultaneously: the salesperson app, the client app redesign, and the multi-brand platform.
My Role
I worked as a Product Designer on the Aramis project, in partnership with Môre, responsible for creating flows, wireframes, information architecture, and building a scalable visual library that served as the foundation for the development of a future design system. I was actively involved in discovery processes, service definition, journey mapping, and benchmarking 11 players, focusing on the development of a benefits program integrated into the app. This program aimed to connect salespeople, clients, physical stores, and e-commerce, strengthening the brand’s ecosystem. Additionally, my work on the library was crucial to ensuring visual consistency and efficiency in implementing the three products developed simultaneously: the salesperson app, the client app redesign, and the multi-brand platform.
My Role
I worked as a Product Designer on the Aramis project, in partnership with Môre, responsible for creating flows, wireframes, information architecture, and building a scalable visual library that served as the foundation for the development of a future design system. I was actively involved in discovery processes, service definition, journey mapping, and benchmarking 11 players, focusing on the development of a benefits program integrated into the app. This program aimed to connect salespeople, clients, physical stores, and e-commerce, strengthening the brand’s ecosystem. Additionally, my work on the library was crucial to ensuring visual consistency and efficiency in implementing the three products developed simultaneously: the salesperson app, the client app redesign, and the multi-brand platform.
Skills
Desk Research Discovery Benchmark Product Design UX Design UI Design
Skills
Desk Research Discovery Benchmark Product Design UX Design UI Design
Skills
Desk Research Discovery Benchmark Product Design UX Design UI Design
Skills
Desk Research Discovery Benchmark Product Design UX Design UI Design
Benchmarking
I conducted an in-depth analysis of two strategic players (Oto and Indeva), as well as market benchmarks, focusing on the structuring of features. From this analysis, 21 improvement opportunities were identified, which served as the basis for creating the experience and features of the new salesperson app.
Benchmarking
I conducted an in-depth analysis of two strategic players (Oto and Indeva), as well as market benchmarks, focusing on the structuring of features. From this analysis, 21 improvement opportunities were identified, which served as the basis for creating the experience and features of the new salesperson app.
Benchmarking
I conducted an in-depth analysis of two strategic players (Oto and Indeva), as well as market benchmarks, focusing on the structuring of features. From this analysis, 21 improvement opportunities were identified, which served as the basis for creating the experience and features of the new salesperson app.
Benchmarking
I conducted an in-depth analysis of two strategic players (Oto and Indeva), as well as market benchmarks, focusing on the structuring of features. From this analysis, 21 improvement opportunities were identified, which served as the basis for creating the experience and features of the new salesperson app.