Salesperson App

Aramis • 2024

Salesperson App

Aramis • 2024

Salesperson App

Aramis • 2024

Salesperson App

Aramis • 2024

Image: App screen showing João Antônio’s profile with 800 points in Club A. The interface displays options like Leads, My Clients, My Schedule, and Recent Appointments, as well as a notification for the next appointment with Marcos de Souza.

Image: App screen showing João Antônio’s profile with 800 points in Club A. The interface displays options like Leads, My Clients, My Schedule, and Recent Appointments, as well as a notification for the next appointment with Marcos de Souza.

Image: App screen showing João Antônio’s profile with 800 points in Club A. The interface displays options like Leads, My Clients, My Schedule, and Recent Appointments, as well as a notification for the next appointment with Marcos de Souza.

Image: App screen showing João Antônio’s profile with 800 points in Club A. The interface displays options like Leads, My Clients, My Schedule, and Recent Appointments, as well as a notification for the next appointment with Marcos de Souza.

Overview

Aramis, a well-established brand in the men’s fashion market, seeks to combine style and sophistication with innovative experiences. This project was designed to reflect those values.

Overview

Aramis, a well-established brand in the men’s fashion market, seeks to combine style and sophistication with innovative experiences. This project was designed to reflect those values.

Overview

Aramis, a well-established brand in the men’s fashion market, seeks to combine style and sophistication with innovative experiences. This project was designed to reflect those values.

Overview

Aramis, a well-established brand in the men’s fashion market, seeks to combine style and sophistication with innovative experiences. This project was designed to reflect those values.

Objective

To create the information architecture and visual design for Aramis’s salesperson app, as well as to collaborate in defining solutions for a benefits program. The goal was to strengthen the relationship between salespeople and clients and boost operational results.

Objective

To create the information architecture and visual design for Aramis’s salesperson app, as well as to collaborate in defining solutions for a benefits program. The goal was to strengthen the relationship between salespeople and clients and boost operational results.

Objective

To create the information architecture and visual design for Aramis’s salesperson app, as well as to collaborate in defining solutions for a benefits program. The goal was to strengthen the relationship between salespeople and clients and boost operational results.

Objective

To create the information architecture and visual design for Aramis’s salesperson app, as well as to collaborate in defining solutions for a benefits program. The goal was to strengthen the relationship between salespeople and clients and boost operational results.

My Role

I worked as a Product Designer on the Aramis project, in partnership with Môre, responsible for creating flows, wireframes, information architecture, and building a scalable visual library that served as the foundation for the development of a future design system. I was actively involved in discovery processes, service definition, journey mapping, and benchmarking 11 players, focusing on the development of a benefits program integrated into the app. This program aimed to connect salespeople, clients, physical stores, and e-commerce, strengthening the brand’s ecosystem. Additionally, my work on the library was crucial to ensuring visual consistency and efficiency in implementing the three products developed simultaneously: the salesperson app, the client app redesign, and the multi-brand platform.

My Role

I worked as a Product Designer on the Aramis project, in partnership with Môre, responsible for creating flows, wireframes, information architecture, and building a scalable visual library that served as the foundation for the development of a future design system. I was actively involved in discovery processes, service definition, journey mapping, and benchmarking 11 players, focusing on the development of a benefits program integrated into the app. This program aimed to connect salespeople, clients, physical stores, and e-commerce, strengthening the brand’s ecosystem. Additionally, my work on the library was crucial to ensuring visual consistency and efficiency in implementing the three products developed simultaneously: the salesperson app, the client app redesign, and the multi-brand platform.

My Role

I worked as a Product Designer on the Aramis project, in partnership with Môre, responsible for creating flows, wireframes, information architecture, and building a scalable visual library that served as the foundation for the development of a future design system. I was actively involved in discovery processes, service definition, journey mapping, and benchmarking 11 players, focusing on the development of a benefits program integrated into the app. This program aimed to connect salespeople, clients, physical stores, and e-commerce, strengthening the brand’s ecosystem. Additionally, my work on the library was crucial to ensuring visual consistency and efficiency in implementing the three products developed simultaneously: the salesperson app, the client app redesign, and the multi-brand platform.

My Role

I worked as a Product Designer on the Aramis project, in partnership with Môre, responsible for creating flows, wireframes, information architecture, and building a scalable visual library that served as the foundation for the development of a future design system. I was actively involved in discovery processes, service definition, journey mapping, and benchmarking 11 players, focusing on the development of a benefits program integrated into the app. This program aimed to connect salespeople, clients, physical stores, and e-commerce, strengthening the brand’s ecosystem. Additionally, my work on the library was crucial to ensuring visual consistency and efficiency in implementing the three products developed simultaneously: the salesperson app, the client app redesign, and the multi-brand platform.

Skills

Desk Research Discovery Benchmark Product Design UX Design UI Design

Skills

Desk Research Discovery Benchmark Product Design UX Design UI Design

Skills

Desk Research Discovery Benchmark Product Design UX Design UI Design

Skills

Desk Research Discovery Benchmark Product Design UX Design UI Design

Benchmarking

I conducted an in-depth analysis of two strategic players (Oto and Indeva), as well as market benchmarks, focusing on the structuring of features. From this analysis, 21 improvement opportunities were identified, which served as the basis for creating the experience and features of the new salesperson app.

Benchmarking

I conducted an in-depth analysis of two strategic players (Oto and Indeva), as well as market benchmarks, focusing on the structuring of features. From this analysis, 21 improvement opportunities were identified, which served as the basis for creating the experience and features of the new salesperson app.

Benchmarking

I conducted an in-depth analysis of two strategic players (Oto and Indeva), as well as market benchmarks, focusing on the structuring of features. From this analysis, 21 improvement opportunities were identified, which served as the basis for creating the experience and features of the new salesperson app.

Benchmarking

I conducted an in-depth analysis of two strategic players (Oto and Indeva), as well as market benchmarks, focusing on the structuring of features. From this analysis, 21 improvement opportunities were identified, which served as the basis for creating the experience and features of the new salesperson app.

Service Ideas

Develop solutions that help salespeople save time and simplify their routine by centralizing the management of benefits, goals, and sales. Also, provide quick access to information, product launches, and services, strengthening relationships with their clients. All of this within a strategy that connects salespeople, clients, physical stores, e-commerce, and brand services through:

Service Ideas

Develop solutions that help salespeople save time and simplify their routine by centralizing the management of benefits, goals, and sales. Also, provide quick access to information, product launches, and services, strengthening relationships with their clients. All of this within a strategy that connects salespeople, clients, physical stores, e-commerce, and brand services through:

Service Ideas

Develop solutions that help salespeople save time and simplify their routine by centralizing the management of benefits, goals, and sales. Also, provide quick access to information, product launches, and services, strengthening relationships with their clients. All of this within a strategy that connects salespeople, clients, physical stores, e-commerce, and brand services through:

Service Ideas

Develop solutions that help salespeople save time and simplify their routine by centralizing the management of benefits, goals, and sales. Also, provide quick access to information, product launches, and services, strengthening relationships with their clients. All of this within a strategy that connects salespeople, clients, physical stores, e-commerce, and brand services through:

Modular home Message center Loyalty program Lead center Client portfolio

Modular home Message center Loyalty program Lead center Client portfolio

Modular home Message center Loyalty program Lead center Client portfolio

Modular home Message center Loyalty program Lead center Client portfolio

Smart cart Appointment schedule Internal reviews and client feedback Salesperson training

Smart cart Appointment schedule Internal reviews and client feedback Salesperson training

Smart cart Appointment schedule Internal reviews and client feedback Salesperson training

Smart cart Appointment schedule Internal reviews and client feedback Salesperson training

Solutions

Based on research, journey mapping, and desk research, we developed a solution focused on the main needs of Aramis’s store salespeople. The app was designed to centralize, in one place, tools that were previously spread across different platforms. It connects the client and lead portfolio, integrates the benefits program, and brings together the main services and information needed for the salesperson’s daily routine, providing more agility and organization to their activities.

Solutions

Based on research, journey mapping, and desk research, we developed a solution focused on the main needs of Aramis’s store salespeople. The app was designed to centralize, in one place, tools that were previously spread across different platforms. It connects the client and lead portfolio, integrates the benefits program, and brings together the main services and information needed for the salesperson’s daily routine, providing more agility and organization to their activities.

Solutions

Based on research, journey mapping, and desk research, we developed a solution focused on the main needs of Aramis’s store salespeople. The app was designed to centralize, in one place, tools that were previously spread across different platforms. It connects the client and lead portfolio, integrates the benefits program, and brings together the main services and information needed for the salesperson’s daily routine, providing more agility and organization to their activities.

Solutions

Based on research, journey mapping, and desk research, we developed a solution focused on the main needs of Aramis’s store salespeople. The app was designed to centralize, in one place, tools that were previously spread across different platforms. It connects the client and lead portfolio, integrates the benefits program, and brings together the main services and information needed for the salesperson’s daily routine, providing more agility and organization to their activities.

Architecture

Sitemaps, flows, and wireframes.

Architecture

Sitemaps, flows, and wireframes.

Architecture

Sitemaps, flows, and wireframes.

Architecture

Sitemaps, flows, and wireframes.

Sitemap e Userflow

Sitemap e Userflow

Sitemap e Userflow

Sitemap e Userflow

Image: Mapping and structuring the experience. The images show the user flow with the main features and product flows.

Image: Mapping and structuring the experience. The images show the user flow with the main features and product flows.

Image: Mapping and structuring the experience. The images show the user flow with the main features and product flows.

Image: Mapping and structuring the experience. The images show the user flow with the main features and product flows.

Salesperson App

Salesperson App

Salesperson App

Salesperson App

Image: Screens from the salesperson app: logged-in home, client profile, messaging screen (with sending and receiving messages, as well as the menu for sending discounts, campaigns, products, and photos), and screen for sending products to the client.

Image: Screens from the salesperson app: logged-in home, client profile, messaging screen (with sending and receiving messages, as well as the menu for sending discounts, campaigns, products, and photos), and screen for sending products to the client.

Image: Screens from the salesperson app: logged-in home, client profile, messaging screen (with sending and receiving messages, as well as the menu for sending discounts, campaigns, products, and photos), and screen for sending products to the client.

Image: Screens from the salesperson app: logged-in home, client profile, messaging screen (with sending and receiving messages, as well as the menu for sending discounts, campaigns, products, and photos), and screen for sending products to the client.

Services and Features

Services and Features

Services and Features

Services and Features

Quick access to campaigns and products

Salespeople keep up with channel news and quickly offer it to their clients and leads.

Quick access to campaigns and products

Salespeople keep up with channel news and quickly offer it to their clients and leads.

Quick access to campaigns and products

Salespeople keep up with channel news and quickly offer it to their clients and leads.

Quick access to campaigns and products

Salespeople keep up with channel news and quickly offer it to their clients and leads.

Client, lead, and high list management

Dynamic list with birthdays, clients with points about to expire, and opportunities for quick, personalized actions.

Client, lead, and high list management

Dynamic list with birthdays, clients with points about to expire, and opportunities for quick, personalized actions.

Client, lead, and high list management

Dynamic list with birthdays, clients with points about to expire, and opportunities for quick, personalized actions.

Client, lead, and high list management

Dynamic list with birthdays, clients with points about to expire, and opportunities for quick, personalized actions.

Schedule and activity organization

Control of important dates such as window changes, clothing shipment, tailoring appointments, and internal training.

Schedule and activity organization

Control of important dates such as window changes, clothing shipment, tailoring appointments, and internal training.

Schedule and activity organization

Control of important dates such as window changes, clothing shipment, tailoring appointments, and internal training.

Schedule and activity organization

Control of important dates such as window changes, clothing shipment, tailoring appointments, and internal training.

Service history

Record of sales, exchanges, repairs, and in-person interactions, ensuring more context and continuity in the relationship.

Service history

Record of sales, exchanges, repairs, and in-person interactions, ensuring more context and continuity in the relationship.

Service history

Record of sales, exchanges, repairs, and in-person interactions, ensuring more context and continuity in the relationship.

Service history

Record of sales, exchanges, repairs, and in-person interactions, ensuring more context and continuity in the relationship.

Token and Component Library

I developed a UI component library to scale and ensure consistency in the development of the three products created in parallel: salesperson app, client app, and multi-brand tool. As Aramis did not have this type of document, its creation was essential not only to speed up development but also as a first step toward building a Design System for the brand’s digital products.

Token and Component Library

I developed a UI component library to scale and ensure consistency in the development of the three products created in parallel: salesperson app, client app, and multi-brand tool. As Aramis did not have this type of document, its creation was essential not only to speed up development but also as a first step toward building a Design System for the brand’s digital products.

Token and Component Library

I developed a UI component library to scale and ensure consistency in the development of the three products created in parallel: salesperson app, client app, and multi-brand tool. As Aramis did not have this type of document, its creation was essential not only to speed up development but also as a first step toward building a Design System for the brand’s digital products.

Token and Component Library

I developed a UI component library to scale and ensure consistency in the development of the three products created in parallel: salesperson app, client app, and multi-brand tool. As Aramis did not have this type of document, its creation was essential not only to speed up development but also as a first step toward building a Design System for the brand’s digital products.

Image: Some interface elements and library tokens, such as titles, buttons, icons, semantic colors, content cards, product cards, tabs, toasters, and notifications.

Image: Some interface elements and library tokens, such as titles, buttons, icons, semantic colors, content cards, product cards, tabs, toasters, and notifications.

Image: Some interface elements and library tokens, such as titles, buttons, icons, semantic colors, content cards, product cards, tabs, toasters, and notifications.

Image: Some interface elements and library tokens, such as titles, buttons, icons, semantic colors, content cards, product cards, tabs, toasters, and notifications.

Client App

As with the salesperson app, we applied the UI library tokens and components to the client app, ensuring visual consistency, standardization, and an experience aligned with Aramis’s other products.

Client App

As with the salesperson app, we applied the UI library tokens and components to the client app, ensuring visual consistency, standardization, and an experience aligned with Aramis’s other products.

Client App

As with the salesperson app, we applied the UI library tokens and components to the client app, ensuring visual consistency, standardization, and an experience aligned with Aramis’s other products.

Client App

As with the salesperson app, we applied the UI library tokens and components to the client app, ensuring visual consistency, standardization, and an experience aligned with Aramis’s other products.

Image: Screens from the client app: logged-in home, logged-out home, “About Aramis” section, and checkout page.

Image: Screens from the client app: logged-in home, logged-out home, “About Aramis” section, and checkout page.

Image: Screens from the client app: logged-in home, logged-out home, “About Aramis” section, and checkout page.

Image: Screens from the client app: logged-in home, logged-out home, “About Aramis” section, and checkout page.

Documentation

During the project, our delivery included well-structured documentation to ensure alignment between design, development, and product teams. The entire component library, tokens, and UI standards were clearly documented, including usage rules, variations, states, and application examples. This material served as the foundation not only for the development of the three products but also as a first step toward a future Aramis Design System.

Documentation

During the project, our delivery included well-structured documentation to ensure alignment between design, development, and product teams. The entire component library, tokens, and UI standards were clearly documented, including usage rules, variations, states, and application examples. This material served as the foundation not only for the development of the three products but also as a first step toward a future Aramis Design System.

Documentation

During the project, our delivery included well-structured documentation to ensure alignment between design, development, and product teams. The entire component library, tokens, and UI standards were clearly documented, including usage rules, variations, states, and application examples. This material served as the foundation not only for the development of the three products but also as a first step toward a future Aramis Design System.

Documentation

During the project, our delivery included well-structured documentation to ensure alignment between design, development, and product teams. The entire component library, tokens, and UI standards were clearly documented, including usage rules, variations, states, and application examples. This material served as the foundation not only for the development of the three products but also as a first step toward a future Aramis Design System.

Image: Salesperson app screen with documentation notes on component behavior, usage, and construction.

Image: Salesperson app screen with documentation notes on component behavior, usage, and construction.

Image: Salesperson app screen with documentation notes on component behavior, usage, and construction.

Image: Salesperson app screen with documentation notes on component behavior, usage, and construction.

Learnings and Challenges

The project, which initially aimed to create a concept, ended up evolving into an MVP. This change directly impacted the timeline, making it quite challenging. In addition to the reduced timeframe, it was necessary to rethink planning and prioritize deliveries that would ensure scalability and consistency. From the start, I realized the importance of structuring a component library that could support not only this project but also future evolutions of the brand’s digital products. Moreover, I further refined my discovery process skills, conducting pain point mapping, operational bottleneck identification, and improvement opportunity analysis. Another significant challenge was creating an accessible visual design while maintaining alignment with the brand identity. The institutional colors — black and red — needed to be preserved, which required careful application to avoid semantic conflicts and ensure accessibility for all user profiles. In the end, this project brought me important lessons about scope management, prioritization in high-pressure scenarios, and the importance of creating scalable solutions, even in contexts where time is a critical factor.

Learnings and Challenges

The project, which initially aimed to create a concept, ended up evolving into an MVP. This change directly impacted the timeline, making it quite challenging. In addition to the reduced timeframe, it was necessary to rethink planning and prioritize deliveries that would ensure scalability and consistency. From the start, I realized the importance of structuring a component library that could support not only this project but also future evolutions of the brand’s digital products. Moreover, I further refined my discovery process skills, conducting pain point mapping, operational bottleneck identification, and improvement opportunity analysis. Another significant challenge was creating an accessible visual design while maintaining alignment with the brand identity. The institutional colors — black and red — needed to be preserved, which required careful application to avoid semantic conflicts and ensure accessibility for all user profiles. In the end, this project brought me important lessons about scope management, prioritization in high-pressure scenarios, and the importance of creating scalable solutions, even in contexts where time is a critical factor.

Learnings and Challenges

The project, which initially aimed to create a concept, ended up evolving into an MVP. This change directly impacted the timeline, making it quite challenging. In addition to the reduced timeframe, it was necessary to rethink planning and prioritize deliveries that would ensure scalability and consistency. From the start, I realized the importance of structuring a component library that could support not only this project but also future evolutions of the brand’s digital products. Moreover, I further refined my discovery process skills, conducting pain point mapping, operational bottleneck identification, and improvement opportunity analysis. Another significant challenge was creating an accessible visual design while maintaining alignment with the brand identity. The institutional colors — black and red — needed to be preserved, which required careful application to avoid semantic conflicts and ensure accessibility for all user profiles. In the end, this project brought me important lessons about scope management, prioritization in high-pressure scenarios, and the importance of creating scalable solutions, even in contexts where time is a critical factor.

Learnings and Challenges

The project, which initially aimed to create a concept, ended up evolving into an MVP. This change directly impacted the timeline, making it quite challenging. In addition to the reduced timeframe, it was necessary to rethink planning and prioritize deliveries that would ensure scalability and consistency. From the start, I realized the importance of structuring a component library that could support not only this project but also future evolutions of the brand’s digital products. Moreover, I further refined my discovery process skills, conducting pain point mapping, operational bottleneck identification, and improvement opportunity analysis. Another significant challenge was creating an accessible visual design while maintaining alignment with the brand identity. The institutional colors — black and red — needed to be preserved, which required careful application to avoid semantic conflicts and ensure accessibility for all user profiles. In the end, this project brought me important lessons about scope management, prioritization in high-pressure scenarios, and the importance of creating scalable solutions, even in contexts where time is a critical factor.

Expected Results

Brand strengthening Ongoing relationships Improved sales experience Customer feedback on the buying journey Increased salesperson productivity Reduced operational time Increased sales and average ticket Improved communication with clients and internally across channels

Expected Results

Brand strengthening Ongoing relationships Improved sales experience Customer feedback on the buying journey Increased salesperson productivity Reduced operational time Increased sales and average ticket Improved communication with clients and internally across channels

Expected Results

Brand strengthening Ongoing relationships Improved sales experience Customer feedback on the buying journey Increased salesperson productivity Reduced operational time Increased sales and average ticket Improved communication with clients and internally across channels

Expected Results

Brand strengthening Ongoing relationships Improved sales experience Customer feedback on the buying journey Increased salesperson productivity Reduced operational time Increased sales and average ticket Improved communication with clients and internally across channels

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