Overview
CCR Group is a leading Brazilian company in infrastructure, transportation, and services concessions, and is one of the main highway operators in Brazil. The company operates in the segments of highway concessions, urban mobility, and airports, with a presence in 230 cities across 13 Brazilian states, as well as operations in three other Latin American countries.
Overview
CCR Group is a leading Brazilian company in infrastructure, transportation, and services concessions, and is one of the main highway operators in Brazil. The company operates in the segments of highway concessions, urban mobility, and airports, with a presence in 230 cities across 13 Brazilian states, as well as operations in three other Latin American countries.
Overview
CCR Group is a leading Brazilian company in infrastructure, transportation, and services concessions, and is one of the main highway operators in Brazil. The company operates in the segments of highway concessions, urban mobility, and airports, with a presence in 230 cities across 13 Brazilian states, as well as operations in three other Latin American countries.
Overview
CCR Group is a leading Brazilian company in infrastructure, transportation, and services concessions, and is one of the main highway operators in Brazil. The company operates in the segments of highway concessions, urban mobility, and airports, with a presence in 230 cities across 13 Brazilian states, as well as operations in three other Latin American countries.
Objective
Marking a new phase, the redesign of the 33 CCR Group websites reflects its commitment to innovation and technology, focusing on optimizing user experience and bringing people closer together. The new sites were created to improve accessibility, provide intuitive navigation, and convey the values of transparency, humanization, and social responsibility that are central to CCR. More than just connecting, CCR seeks to inspire, offering services that go beyond technology and reinforcing its mission to transform mobility with empathy and efficiency.
Objective
Marking a new phase, the redesign of the 33 CCR Group websites reflects its commitment to innovation and technology, focusing on optimizing user experience and bringing people closer together. The new sites were created to improve accessibility, provide intuitive navigation, and convey the values of transparency, humanization, and social responsibility that are central to CCR. More than just connecting, CCR seeks to inspire, offering services that go beyond technology and reinforcing its mission to transform mobility with empathy and efficiency.
Objective
Marking a new phase, the redesign of the 33 CCR Group websites reflects its commitment to innovation and technology, focusing on optimizing user experience and bringing people closer together. The new sites were created to improve accessibility, provide intuitive navigation, and convey the values of transparency, humanization, and social responsibility that are central to CCR. More than just connecting, CCR seeks to inspire, offering services that go beyond technology and reinforcing its mission to transform mobility with empathy and efficiency.
Objective
Marking a new phase, the redesign of the 33 CCR Group websites reflects its commitment to innovation and technology, focusing on optimizing user experience and bringing people closer together. The new sites were created to improve accessibility, provide intuitive navigation, and convey the values of transparency, humanization, and social responsibility that are central to CCR. More than just connecting, CCR seeks to inspire, offering services that go beyond technology and reinforcing its mission to transform mobility with empathy and efficiency.
My Role
Leading the team, creating flows, wireframes, and components, as well as documenting the library with behaviors, variations, and screen sizes to be applied to the new CCR Group websites: CCR Institutional, CCR Highways, Urban Mobility, CCR Airports, and other company businesses. Conducting QA in the staging environment. Providing strategic follow-up with the client, organizing and guiding the team.
My Role
Leading the team, creating flows, wireframes, and components, as well as documenting the library with behaviors, variations, and screen sizes to be applied to the new CCR Group websites: CCR Institutional, CCR Highways, Urban Mobility, CCR Airports, and other company businesses. Conducting QA in the staging environment. Providing strategic follow-up with the client, organizing and guiding the team.
My Role
Leading the team, creating flows, wireframes, and components, as well as documenting the library with behaviors, variations, and screen sizes to be applied to the new CCR Group websites: CCR Institutional, CCR Highways, Urban Mobility, CCR Airports, and other company businesses. Conducting QA in the staging environment. Providing strategic follow-up with the client, organizing and guiding the team.
My Role
Leading the team, creating flows, wireframes, and components, as well as documenting the library with behaviors, variations, and screen sizes to be applied to the new CCR Group websites: CCR Institutional, CCR Highways, Urban Mobility, CCR Airports, and other company businesses. Conducting QA in the staging environment. Providing strategic follow-up with the client, organizing and guiding the team.
Skills
Design Lead UX Design UI Design Product Design User Research Desk Research Benchmark Prototyping Metrics tracking
Skills
Design Lead UX Design UI Design Product Design User Research Desk Research Benchmark Prototyping Metrics tracking
Skills
Design Lead UX Design UI Design Product Design User Research Desk Research Benchmark Prototyping Metrics tracking
Skills
Design Lead UX Design UI Design Product Design User Research Desk Research Benchmark Prototyping Metrics tracking
Problems
Confusing information architecture. Lack of responsiveness. Outdated visuals. Limited accessibility. Team and development environment changes during the project. Difficulty in implementing content due to the absence of a client-side manager to oversee and validate deliveries. Rework in adapting approved components. Definition of responsiveness by the development team.
Problems
Confusing information architecture. Lack of responsiveness. Outdated visuals. Limited accessibility. Team and development environment changes during the project. Difficulty in implementing content due to the absence of a client-side manager to oversee and validate deliveries. Rework in adapting approved components. Definition of responsiveness by the development team.
Problems
Confusing information architecture. Lack of responsiveness. Outdated visuals. Limited accessibility. Team and development environment changes during the project. Difficulty in implementing content due to the absence of a client-side manager to oversee and validate deliveries. Rework in adapting approved components. Definition of responsiveness by the development team.
Problems
Confusing information architecture. Lack of responsiveness. Outdated visuals. Limited accessibility. Team and development environment changes during the project. Difficulty in implementing content due to the absence of a client-side manager to oversee and validate deliveries. Rework in adapting approved components. Definition of responsiveness by the development team.
Learnings and opportunities
We developed a new information architecture, with detailed flows and wireframes, organizing content in a more logical and intuitive way, ensuring greater clarity in the interface. The site was designed to be fully responsive, adapting to all devices and meeting accessibility guidelines. Visual elements were defined to reinforce CCR Group’s commitment to its main pillars: sustainability and innovation. We also integrated tools and interactive sections, such as dynamic maps. During the project, we realized the need for more detailed documentation of library components to meet the needs of the new business sites, focused on offering people-centered services. We created an action plan with weekly meetings to align expectations among all parties involved, ensuring transparency in the project’s progress.
Learnings and opportunities
We developed a new information architecture, with detailed flows and wireframes, organizing content in a more logical and intuitive way, ensuring greater clarity in the interface. The site was designed to be fully responsive, adapting to all devices and meeting accessibility guidelines. Visual elements were defined to reinforce CCR Group’s commitment to its main pillars: sustainability and innovation. We also integrated tools and interactive sections, such as dynamic maps. During the project, we realized the need for more detailed documentation of library components to meet the needs of the new business sites, focused on offering people-centered services. We created an action plan with weekly meetings to align expectations among all parties involved, ensuring transparency in the project’s progress.
Learnings and opportunities
We developed a new information architecture, with detailed flows and wireframes, organizing content in a more logical and intuitive way, ensuring greater clarity in the interface. The site was designed to be fully responsive, adapting to all devices and meeting accessibility guidelines. Visual elements were defined to reinforce CCR Group’s commitment to its main pillars: sustainability and innovation. We also integrated tools and interactive sections, such as dynamic maps. During the project, we realized the need for more detailed documentation of library components to meet the needs of the new business sites, focused on offering people-centered services. We created an action plan with weekly meetings to align expectations among all parties involved, ensuring transparency in the project’s progress.
Learnings and opportunities
We developed a new information architecture, with detailed flows and wireframes, organizing content in a more logical and intuitive way, ensuring greater clarity in the interface. The site was designed to be fully responsive, adapting to all devices and meeting accessibility guidelines. Visual elements were defined to reinforce CCR Group’s commitment to its main pillars: sustainability and innovation. We also integrated tools and interactive sections, such as dynamic maps. During the project, we realized the need for more detailed documentation of library components to meet the needs of the new business sites, focused on offering people-centered services. We created an action plan with weekly meetings to align expectations among all parties involved, ensuring transparency in the project’s progress.
* Data as of December 2023.
Recognition
We were finalists for the Clap 2023 award with the new CCR Group institutional website project, in the category of best website design for an organization.
Recognition
We were finalists for the Clap 2023 award with the new CCR Group institutional website project, in the category of best website design for an organization.
Recognition
We were finalists for the Clap 2023 award with the new CCR Group institutional website project, in the category of best website design for an organization.
Recognition
We were finalists for the Clap 2023 award with the new CCR Group institutional website project, in the category of best website design for an organization.
