Institutional Website

Genial Investimentos • 2022

Institutional Website

Genial Investimentos • 2022

Institutional Website

Genial Investimentos • 2022

Institutional Website

Genial Investimentos • 2022

The image is a promotional banner for "Genial Investimentos," a financial investment company. The banner features a blurred image of a person and includes the following text in Portuguese: "Investir e realizar seus sonhos é Genial Oferecemos opções diversificadas e acessíveis, para você investir e gerenciar de acordo com seu momento de vida. Abra sua conta" The banner also includes the company's logo at the top left and a button that says "Abra sua conta" (Open your account). There is an icon of a percentage symbol at the bottom of the image.
The image is a promotional banner for "Genial Investimentos," a financial investment company. The banner features a blurred image of a person and includes the following text in Portuguese: "Investir e realizar seus sonhos é Genial Oferecemos opções diversificadas e acessíveis, para você investir e gerenciar de acordo com seu momento de vida. Abra sua conta" The banner also includes the company's logo at the top left and a button that says "Abra sua conta" (Open your account). There is an icon of a percentage symbol at the bottom of the image.
The image is a promotional banner for "Genial Investimentos," a financial investment company. The banner features a blurred image of a person and includes the following text in Portuguese: "Investir e realizar seus sonhos é Genial Oferecemos opções diversificadas e acessíveis, para você investir e gerenciar de acordo com seu momento de vida. Abra sua conta" The banner also includes the company's logo at the top left and a button that says "Abra sua conta" (Open your account). There is an icon of a percentage symbol at the bottom of the image.
The image is a promotional banner for "Genial Investimentos," a financial investment company. The banner features a blurred image of a person and includes the following text in Portuguese: "Investir e realizar seus sonhos é Genial Oferecemos opções diversificadas e acessíveis, para você investir e gerenciar de acordo com seu momento de vida. Abra sua conta" The banner also includes the company's logo at the top left and a button that says "Abra sua conta" (Open your account). There is an icon of a percentage symbol at the bottom of the image.
The image shows an advertisement for 'Genial Investimentos,' a financial services company. The text promotes trading platforms and zero-cost brokerage services, highlighting that the company offers the best platforms in the market, along with fast and real-time resources for high-level trading operations. There is a call-to-action button that says 'Abra sua conta,' which translates to 'Open your account.'
The image shows an advertisement for 'Genial Investimentos,' a financial services company. The text promotes trading platforms and zero-cost brokerage services, highlighting that the company offers the best platforms in the market, along with fast and real-time resources for high-level trading operations. There is a call-to-action button that says 'Abra sua conta,' which translates to 'Open your account.'
The image shows an advertisement for 'Genial Investimentos,' a financial services company. The text promotes trading platforms and zero-cost brokerage services, highlighting that the company offers the best platforms in the market, along with fast and real-time resources for high-level trading operations. There is a call-to-action button that says 'Abra sua conta,' which translates to 'Open your account.'
The image shows an advertisement for 'Genial Investimentos,' a financial services company. The text promotes trading platforms and zero-cost brokerage services, highlighting that the company offers the best platforms in the market, along with fast and real-time resources for high-level trading operations. There is a call-to-action button that says 'Abra sua conta,' which translates to 'Open your account.'
The image shows a blog page header featuring a blurred-out person sitting on a couch, presumably working on a laptop. The blog's logo is at the top left, and there are icons for search and menu at the top right. Below the header, there is prominent text in Portuguese that reads, "Conteúdos pensados para você investir melhor," which translates to "Content designed for you to invest better." There is a highlighted blog post titled "Como declarar PGBL no Imposto de Renda?" which translates to "How to declare PGBL in Income Tax?" The post is categorized under "Poupança" (Savings) and indicates that it takes 10 minutes to read and was published on 27/07/22. Below this, there is a section titled "Mais recentes" (Most recent) with a partial view of a laptop screen.
The image shows a blog page header featuring a blurred-out person sitting on a couch, presumably working on a laptop. The blog's logo is at the top left, and there are icons for search and menu at the top right. Below the header, there is prominent text in Portuguese that reads, "Conteúdos pensados para você investir melhor," which translates to "Content designed for you to invest better." There is a highlighted blog post titled "Como declarar PGBL no Imposto de Renda?" which translates to "How to declare PGBL in Income Tax?" The post is categorized under "Poupança" (Savings) and indicates that it takes 10 minutes to read and was published on 27/07/22. Below this, there is a section titled "Mais recentes" (Most recent) with a partial view of a laptop screen.
The image shows a blog page header featuring a blurred-out person sitting on a couch, presumably working on a laptop. The blog's logo is at the top left, and there are icons for search and menu at the top right. Below the header, there is prominent text in Portuguese that reads, "Conteúdos pensados para você investir melhor," which translates to "Content designed for you to invest better." There is a highlighted blog post titled "Como declarar PGBL no Imposto de Renda?" which translates to "How to declare PGBL in Income Tax?" The post is categorized under "Poupança" (Savings) and indicates that it takes 10 minutes to read and was published on 27/07/22. Below this, there is a section titled "Mais recentes" (Most recent) with a partial view of a laptop screen.
The image shows a blog page header featuring a blurred-out person sitting on a couch, presumably working on a laptop. The blog's logo is at the top left, and there are icons for search and menu at the top right. Below the header, there is prominent text in Portuguese that reads, "Conteúdos pensados para você investir melhor," which translates to "Content designed for you to invest better." There is a highlighted blog post titled "Como declarar PGBL no Imposto de Renda?" which translates to "How to declare PGBL in Income Tax?" The post is categorized under "Poupança" (Savings) and indicates that it takes 10 minutes to read and was published on 27/07/22. Below this, there is a section titled "Mais recentes" (Most recent) with a partial view of a laptop screen.
The image shows a survey or questionnaire screen in Portuguese, asking the user to select a goal they want to achieve. The screen is part of a multi-step process, indicated by the numbered circles at the top, with the first step highlighted. The question "Qual objetivo você quer realizar?" translates to "What goal do you want to achieve?" The options provided are: Comprar um imóvel (Buy a property) - represented by a house icon. Fazer uma viagem (Take a trip) - represented by a suitcase icon. Ter reserva de emergência (Have an emergency fund) - represented by an emergency light icon. Aposentar com sossego (Retire peacefully) - represented by an elderly person icon. Ampliar meu patrimônio (Increase my wealth) - represented by a dollar sign icon.
The image shows a survey or questionnaire screen in Portuguese, asking the user to select a goal they want to achieve. The screen is part of a multi-step process, indicated by the numbered circles at the top, with the first step highlighted. The question "Qual objetivo você quer realizar?" translates to "What goal do you want to achieve?" The options provided are: Comprar um imóvel (Buy a property) - represented by a house icon. Fazer uma viagem (Take a trip) - represented by a suitcase icon. Ter reserva de emergência (Have an emergency fund) - represented by an emergency light icon. Aposentar com sossego (Retire peacefully) - represented by an elderly person icon. Ampliar meu patrimônio (Increase my wealth) - represented by a dollar sign icon.
The image shows a survey or questionnaire screen in Portuguese, asking the user to select a goal they want to achieve. The screen is part of a multi-step process, indicated by the numbered circles at the top, with the first step highlighted. The question "Qual objetivo você quer realizar?" translates to "What goal do you want to achieve?" The options provided are: Comprar um imóvel (Buy a property) - represented by a house icon. Fazer uma viagem (Take a trip) - represented by a suitcase icon. Ter reserva de emergência (Have an emergency fund) - represented by an emergency light icon. Aposentar com sossego (Retire peacefully) - represented by an elderly person icon. Ampliar meu patrimônio (Increase my wealth) - represented by a dollar sign icon.
The image shows a survey or questionnaire screen in Portuguese, asking the user to select a goal they want to achieve. The screen is part of a multi-step process, indicated by the numbered circles at the top, with the first step highlighted. The question "Qual objetivo você quer realizar?" translates to "What goal do you want to achieve?" The options provided are: Comprar um imóvel (Buy a property) - represented by a house icon. Fazer uma viagem (Take a trip) - represented by a suitcase icon. Ter reserva de emergência (Have an emergency fund) - represented by an emergency light icon. Aposentar com sossego (Retire peacefully) - represented by an elderly person icon. Ampliar meu patrimônio (Increase my wealth) - represented by a dollar sign icon.

Image: Mobile Home, Trade Home, Blog Home, Simulator Page

Image: Mobile Home, Trade Home, Blog Home, Simulator Page

Image: Mobile Home, Trade Home, Blog Home, Simulator Page

Image: Mobile Home, Trade Home, Blog Home, Simulator Page

Overview​​​​​​​

Genial Investimentos is a brokerage firm with over 10 years of experience in the market, offering a complete investment platform for all investor profiles, from beginners to advanced.

Overview​​​​​​​

Genial Investimentos is a brokerage firm with over 10 years of experience in the market, offering a complete investment platform for all investor profiles, from beginners to advanced.

Overview​​​​​​​

Genial Investimentos is a brokerage firm with over 10 years of experience in the market, offering a complete investment platform for all investor profiles, from beginners to advanced.

Overview​​​​​​​

Genial Investimentos is a brokerage firm with over 10 years of experience in the market, offering a complete investment platform for all investor profiles, from beginners to advanced.

Objective​​​​​​​

Develop a comprehensive website to capture organic traffic on Google and increase conversions, with an attractive and modern visual identity. The website should present Genial Investimentos clearly and in detail, highlighting its modernity, fluidity, and the variety of products offered, with the goal of converting visitors into clients.

Objective​​​​​​​

Develop a comprehensive website to capture organic traffic on Google and increase conversions, with an attractive and modern visual identity. The website should present Genial Investimentos clearly and in detail, highlighting its modernity, fluidity, and the variety of products offered, with the goal of converting visitors into clients.

Objective​​​​​​​

Develop a comprehensive website to capture organic traffic on Google and increase conversions, with an attractive and modern visual identity. The website should present Genial Investimentos clearly and in detail, highlighting its modernity, fluidity, and the variety of products offered, with the goal of converting visitors into clients.

Objective​​​​​​​

Develop a comprehensive website to capture organic traffic on Google and increase conversions, with an attractive and modern visual identity. The website should present Genial Investimentos clearly and in detail, highlighting its modernity, fluidity, and the variety of products offered, with the goal of converting visitors into clients.

My role

Develop a wireframe library with modular components to standardize and facilitate the construction of pages, ensuring consistency in structure and visuals for future pages. Create a simulator that allows clients to simulate different types of investments. Develop a page dedicated to the Trader audience and a blog with relevant content to help people understand how to invest with Genial.

My role

Develop a wireframe library with modular components to standardize and facilitate the construction of pages, ensuring consistency in structure and visuals for future pages. Create a simulator that allows clients to simulate different types of investments. Develop a page dedicated to the Trader audience and a blog with relevant content to help people understand how to invest with Genial.

My role

Develop a wireframe library with modular components to standardize and facilitate the construction of pages, ensuring consistency in structure and visuals for future pages. Create a simulator that allows clients to simulate different types of investments. Develop a page dedicated to the Trader audience and a blog with relevant content to help people understand how to invest with Genial.

My role

Develop a wireframe library with modular components to standardize and facilitate the construction of pages, ensuring consistency in structure and visuals for future pages. Create a simulator that allows clients to simulate different types of investments. Develop a page dedicated to the Trader audience and a blog with relevant content to help people understand how to invest with Genial.

Skills

Desk Research​​​​​​​ UX Design UI Design Product Design Prototype

Skills

Desk Research​​​​​​​ UX Design UI Design Product Design Prototype

Skills

Desk Research​​​​​​​ UX Design UI Design Product Design Prototype

Skills

Desk Research​​​​​​​ UX Design UI Design Product Design Prototype

Outcomes

Increased average session duration. Users spent more time browsing the website, reflecting greater engagement with the content. Higher number of pages per session. There was growth in the number of pages visited per session, showing increased interest and exploration of the site. Significant increase in the number of new users. The website saw a substantial increase in visitors, especially those coming from organic searches.

Outcomes

Increased average session duration. Users spent more time browsing the website, reflecting greater engagement with the content. Higher number of pages per session. There was growth in the number of pages visited per session, showing increased interest and exploration of the site. Significant increase in the number of new users. The website saw a substantial increase in visitors, especially those coming from organic searches.

Outcomes

Increased average session duration. Users spent more time browsing the website, reflecting greater engagement with the content. Higher number of pages per session. There was growth in the number of pages visited per session, showing increased interest and exploration of the site. Significant increase in the number of new users. The website saw a substantial increase in visitors, especially those coming from organic searches.

Outcomes

Increased average session duration. Users spent more time browsing the website, reflecting greater engagement with the content. Higher number of pages per session. There was growth in the number of pages visited per session, showing increased interest and exploration of the site. Significant increase in the number of new users. The website saw a substantial increase in visitors, especially those coming from organic searches.

Components

Components

Components

Components

Image: Component grids
Image: Component grids
Image: Component grids
Image: Component grids

Image: Some of the components used across the website pages

Image: Some of the components used across the website pages

Image: Some of the components used across the website pages

Image: Some of the components used across the website pages

Wireframe

Wireframe

Wireframe

Wireframe

Product page wireframe, desktop and mobile
Product page wireframe, desktop and mobile
Product page wireframe, desktop and mobile
Product page wireframe, desktop and mobile

Image: Product page wireframe, desktop and mobile

Image: Product page wireframe, desktop and mobile

Image: Product page wireframe, desktop and mobile

Image: Product page wireframe, desktop and mobile

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