Overview
TF Shop is a company originally from China and part of the TF Software group, as is TF ERP. I was invited to assemble the experience team and create the B2B dropshipping e-commerce in Brazil, enabling product sales without the need for physical inventory.
Overview
TF Shop is a company originally from China and part of the TF Software group, as is TF ERP. I was invited to assemble the experience team and create the B2B dropshipping e-commerce in Brazil, enabling product sales without the need for physical inventory.
Overview
TF Shop is a company originally from China and part of the TF Software group, as is TF ERP. I was invited to assemble the experience team and create the B2B dropshipping e-commerce in Brazil, enabling product sales without the need for physical inventory.
Overview
TF Shop is a company originally from China and part of the TF Software group, as is TF ERP. I was invited to assemble the experience team and create the B2B dropshipping e-commerce in Brazil, enabling product sales without the need for physical inventory.
Objective and challenges
The project’s objective was to develop the information architecture, flows, and user experience for the new TF ERP website, using the component library I created for TF Shop. The new structure was designed to improve usability and make communication clearer for different user profiles.
Objective and challenges
The project’s objective was to develop the information architecture, flows, and user experience for the new TF ERP website, using the component library I created for TF Shop. The new structure was designed to improve usability and make communication clearer for different user profiles.
Objective and challenges
The project’s objective was to develop the information architecture, flows, and user experience for the new TF ERP website, using the component library I created for TF Shop. The new structure was designed to improve usability and make communication clearer for different user profiles.
Objective and challenges
The project’s objective was to develop the information architecture, flows, and user experience for the new TF ERP website, using the component library I created for TF Shop. The new structure was designed to improve usability and make communication clearer for different user profiles.
Key changes include:
• Dedicated pages for each merchant profile, based on monthly order volume; • Pricing page, presenting benefits and allowing direct comparison between plans; • Blog and Help Center with FAQ, tutorials, and ERP usage guides; • Simplified registration and login flows.
Key changes include:
• Dedicated pages for each merchant profile, based on monthly order volume; • Pricing page, presenting benefits and allowing direct comparison between plans; • Blog and Help Center with FAQ, tutorials, and ERP usage guides; • Simplified registration and login flows.
Key changes include:
• Dedicated pages for each merchant profile, based on monthly order volume; • Pricing page, presenting benefits and allowing direct comparison between plans; • Blog and Help Center with FAQ, tutorials, and ERP usage guides; • Simplified registration and login flows.
Key changes include:
• Dedicated pages for each merchant profile, based on monthly order volume; • Pricing page, presenting benefits and allowing direct comparison between plans; • Blog and Help Center with FAQ, tutorials, and ERP usage guides; • Simplified registration and login flows.
My role
I served as Head of Design, leading the project end-to-end: from analyzing the existing experience to creating guidelines, components, and patterns that unified the interface of the new TF ERP website. I developed the group’s library with over 50 components and tokens, providing scalability, agility in creating new pages and products, and standardizing the visual identity. As a strategic leader, I managed two designers, ensuring alignment in deliverables and consistency in applying the visual language. Together, we redesigned the email journey (onboarding and transactional), the new ERP website, and social media assets, maintaining the new brand identity across all user touchpoints. We conducted research to understand the ERP users’ profiles, their interactions with the tool, and the best way to communicate with this audience. We also established KPIs for experience, brand, and engagement to assess the effectiveness of the improvements implemented. During the process, we faced some challenges, such as working with a technical team based in China that did not follow QA standards, leading to inconsistencies. There was a lack of internal organization due to the absence of a marketing team and no UX Writer, which impacted communication clarity with users.
My role
Atuei como Head de Design, liderando o projeto de ponta a ponta: desde a análise da experiência existente até a criação de diretrizes, componentes e padrões que unificaram a interface do novo site da TF ERP. Desenvolvi a biblioteca do grupo com mais de 50 componentes e tokens, proporcionando escalabilidade, agilidade na criação de novas páginas e produtos, e padronização da identidade visual. Como líder estratégico, gerenciei uma equipe de mais 2 designers, garantindo alinhamento nas entregas e consistência na aplicação da linguagem visual. Juntos, redesenhamos a régua de e-mails de onboarding, o novo site do ERP, as comunicações transacionais e as peças para mídias sociais, mantendo a coerência da marca em todos os pontos de contato com a pessoa usuária. Conduzimos pesquisas para compreender o perfil das pessoas que utilizavam o ERP, como interagiam com a ferramenta e qual a melhor forma de nos comunicarmos com elas e definimos KPIs de experiência, marca e engajamento para medir a eficácia das melhorias implementadas.
My role
I served as Head of Design, leading the project end-to-end: from analyzing the existing experience to creating guidelines, components, and patterns that unified the interface of the new TF ERP website. I developed the group’s library with over 50 components and tokens, providing scalability, agility in creating new pages and products, and standardizing the visual identity. As a strategic leader, I managed two designers, ensuring alignment in deliverables and consistency in applying the visual language. Together, we redesigned the email journey (onboarding and transactional), the new ERP website, and social media assets, maintaining the new brand identity across all user touchpoints. We conducted research to understand the ERP users’ profiles, their interactions with the tool, and the best way to communicate with this audience. We also established KPIs for experience, brand, and engagement to assess the effectiveness of the improvements implemented. During the process, we faced some challenges, such as working with a technical team based in China that did not follow QA standards, leading to inconsistencies. There was a lack of internal organization due to the absence of a marketing team and no UX Writer, which impacted communication clarity with users.
My role
I served as Head of Design, leading the project end-to-end: from analyzing the existing experience to creating guidelines, components, and patterns that unified the interface of the new TF ERP website. I developed the group’s library with over 50 components and tokens, providing scalability, agility in creating new pages and products, and standardizing the visual identity. As a strategic leader, I managed two designers, ensuring alignment in deliverables and consistency in applying the visual language. Together, we redesigned the email journey (onboarding and transactional), the new ERP website, and social media assets, maintaining the new brand identity across all user touchpoints. We conducted research to understand the ERP users’ profiles, their interactions with the tool, and the best way to communicate with this audience. We also established KPIs for experience, brand, and engagement to assess the effectiveness of the improvements implemented. During the process, we faced some challenges, such as working with a technical team based in China that did not follow QA standards, leading to inconsistencies. There was a lack of internal organization due to the absence of a marketing team and no UX Writer, which impacted communication clarity with users.
Skills
Benchmark Design Lead Product Design UX Design UI Design Desk Research User Research Generative AI Prototyping
Skills
Benchmark Design Lead Product Design UX Design UI Design Desk Research User Research Generative AI Prototyping
Skills
Benchmark Design Lead Product Design UX Design UI Design Desk Research User Research Generative AI Prototyping
Skills
Benchmark Design Lead Product Design UX Design UI Design Desk Research User Research Generative AI Prototyping
