Seda/Sedal/Sunsilk's new portal has been developed to publicize and promote its products through an editorial content strategy. Initially, the platform was only going to be implemented in Latin America, but due to its success, it was expanded to more than 18 countries around the world. It is present in markets such as Brazil, Italy, Indonesia, India, Greece, Chile, Central America, Bolivia, Bangladesh, Argentina, Mexico, Paraguay, Peru, the Philippines, Thailand, Turkey, Uruguay and Vietnam.