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Fashion category

Walmart.com • 2014

Home

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Past Projects

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Fashion category

Walmart.com • 2014

Home

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Past Projects

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Fashion category

Walmart.com • 2014

Components

Image: Fashion category page on desktop and mobile

Image: Fashion category page on desktop and mobile

Image: Fashion category page on desktop and mobile

Image: Fashion category page on desktop and mobile

Overview​​​​​​​

To showcase the full diversity of products in Walmart.com's Fashion department, we developed a category architecture and interface that positioned products previously not associated with the brand.

Skills

Product Strategy Advertising UX Design UI Design Benchmark

Components

Components

Components

Components

Image: Filter components and subcategories

Image: Filter components and subcategories

Image: Filter components and subcategories

Image: Filter components and subcategories

Banners

We created the fashion guide for Walmart.com, including art direction. As part of the project, we produced detailed product images, highlighting each piece's features and providing essential information for customers during the purchasing process.

Banners

We created the fashion guide for Walmart.com, including art direction. As part of the project, we produced detailed product images, highlighting each piece's features and providing essential information for customers during the purchasing process.

Banners

We created the fashion guide for Walmart.com, including art direction. As part of the project, we produced detailed product images, highlighting each piece's features and providing essential information for customers during the purchasing process.

Image: Banner for glasses, jewelry, jeans, watches and bags

Image: Banner for glasses, jewelry, jeans, watches and bags

Image: Banner for glasses, jewelry, jeans, watches and bags

Image: Banner for glasses, jewelry, jeans, watches and bags

Type and colors

We chose the Freight Display Pro typeface for digital piece titles, combining it with a color palette that conveys sophistication and elevates the category's communication.

Type and colors

We chose the Freight Display Pro typeface for digital piece titles, combining it with a color palette that conveys sophistication and elevates the category's communication.

Type and colors

We chose the Freight Display Pro typeface for digital piece titles, combining it with a color palette that conveys sophistication and elevates the category's communication.

Image: Displaying the 'Freight Display Pro' font in different sizes and shades of gray.

Image: Displaying the 'Freight Display Pro' font in different sizes and shades of gray.

Image: Displaying the 'Freight Display Pro' font in different sizes and shades of gray.

Image: Displaying the 'Freight Display Pro' font in different sizes and shades of gray.

Related work

Related work

Related work

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Componentes do Design Systems para o applicativo das lojas Aramis

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